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I-Porsche - Campaign Ad Ad Campaign - Telly Award Winner / The Colonie

Imiklomelo emibili yama-Colonie Garners Amabili Ama-Telly Womkhankaso we-Adert ​​Vertical Ad Campaign


Qaphela

Indlela Yokubheka Okucabanga Ngaphambili Namakhono Asetshenziswayo Ephelele EChicago-based Company's Pioneering Social Media Division Itholela Iqembu Layo Isilivere ngokuwina kwayo 'Ngokusebenzisa i-Vertical Format' kanye 'nokuDala Ukuhlela' kuma-40th Wonyaka Telly Award

Umsebenzi kaColonie womkhankaso wokukhangisa omile wePitoli, 'Curves,' uqashelwe ngabakwaTelly Awards balo nyaka abanemiklomelo yesiliva esigabeni seSocial Media ngokuthi 'Ukusetshenziswa Kwe-Vertical Format' kanye 'nokuHlela Ukuhlela.' Umhleli wenkampani ehleliwe eChicago kanye nomqondisi we-Health Media Director, uJimmy Helm kanye noMqondisi weCreative uJennifer Moody, ubambisane noCramer-Krasselt kulo msebenzi.

UHelm noMoody bahlinzekwa nge-script nedamu le-16 × 9 le-footage futhi lagijima nalo. Baqhamuke nochungechunge lwamavidiyo amafushane acindezela imingcele ngaphezu kwendlela yehluzo eyayikade ithathwe yiPorsche endaweni yokuxhumana nabantu. Iqembu lokuklama lidale indaba ebonakalayo egcina ubuhle bokubukeka komkhiqizo ophezulu.

"Bekubambisana kakhulu nabasunguli benkampani," kusho uHelm. “UJohn Doessel noJohn McKenzie bawamukele ngempela umqondo wokuphinda babheke ukuthi yikuphi okuqukethwe okungabukeka endaweni ethe nkqo nokubeka ithemba labo ekuqondeni kwethu nasemandlenini okuqamba okuqukethwe okuyingqayizivele nokweshukumisa imithombo yezokuxhumana. Banike mina noJennifer ithuba lokuthi senze okungcono kakhulu, okwakha amehlo, okuqukethwe okukhumbulekayo kuwo wonke amapulatifomu, futhi kwanikeza umkhankaso wezokuxhumana onempumelelo nowawuzuzayo ngomklomelo wePorsche. ”

UJames Helm, Umqondisi Wezindaba Zenhlalo, The Colonie / Chicago

"Ukwakha okuqukethwe okuqhutshwa ngumklamo okuxoxa indaba ebukwayo emithonjeni yezenhlalo efushane kudinga indlela nendlela yokucabanga eyehluke kakhulu ekwakheni izinto zentengiso," kusho uMary Caddy. "Kuthatha ukulahla konke okwaziyo ngokusakaza izindaba ngaphandle kwefasitela futhi ucabange ngaphandle kwebhokisi ukuklama okuqukethwe okunomthelela omkhulu kuhlelo ngalunye.

"Sibheka umyalezo weklayenti ngalinye ngombono omusha futhi sigxile ekwakheni umqondo osebenzisa kakhulu amathuba amathuba owethulwa ngabezindaba zenhlalo," kusho uHelm. “Ubuchwepheshe beqembu lethu abasebenza kulolu hlobo lwentengiso lusenza sikwazi ukuletha okuqukethwe okusha okuxhunyaniswa nezimakethe zamakhasimende ethu. Ukuhlinzeka ngaleli zinga lenkonzo kusungule i-Colonie njengesisetshenziswa sokuhola uhlelo olukhulayo lomsebenzi wezokuxhumana. "

Iqembu likaColonie lisebenzise i-Adobe Premiere ukuhlela, i-Adobe After Effects ekwakheni ukunyakaza kanye neFlame yeVFX.

Mayelana: I-Colonie:
I-Colonie isihleli sokuwina esisebenza ngokuwina esiseChicago esisebenza eChicago, ukwakheka kokunyakaza, imiphumela yokubuka, kanye nendlu yokuqedela ngensizakalo ephelele ye-seam yokudala yokusakaza nokuqukethwe kwedijithali okufaka, ukujabulisa, ukwazisa, nokuhambisa izithameli. Amaklayenti kaZwelonke nawomhlaba jikelele, njengePorsc, iMcDonald's, iFacebook, i-Samsung, i-Eeeer Lauder, iNintendo, iGillie, i-WalMart nePepsiCo., Yimikhiqizo embalwa nje ebiza iqembu elibambisene nethalente labasebenzi ukuthi lidlulise izindaba ezibonakalayo eziphakamisayo. umuzwa wombukeli futhi uwaxhumanise nemikhiqizo yawo kuwo wonke amapulatifomu amaningi.

CREDITS
Umkhiqizo: Porsche
Isihloko: 'Curves'
Uhlobo: Ezokuxhumana
Imiklomelo Telly: Ividiyo Yomphakathi: Ukusetshenziswa kwe-Vertical Format - Isilivere Winner
Ividiyo Yomphakathi: Ukuhlela - Umnqobi weSilver

Isikhungo / Iklayenti: Cramer-Krasselt
Umqondisi Omkhulu Wobuciko: UJohn McKenzie
Umshicileli Omkhulu: UJohn Doessel
Umkhiqizi Ohlangana Naye: Kristin Vayda

Yakha + Inkampani Yokuhlela: IColonie, eChicago
Umhleli / Umqondisi Wezindaba Zenhlalo: UJimmy Helm
Umqondisi weCreative: UJennifer Moody
Umkhiqizi Ophezulu: UMary Caddy
Umklami wesithombe se-Motion: UJeff Borowiak


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SONDELA GALLERY
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