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Ukubandakanya Abalaleli Ababukhoma - Amathimba, Abadlali, Abathandi -Uma kunjalo MANJE


Qaphela

"Uyazi ukuthi angikaze ngihlangane nabafana. Ngakho-ke, kuzodingeka ungitshele amagama abo, bese ngizokwazi ukuthi ubani odlala eqenjini. "- Bud Costello, "The Nineties Naughty, "I-Universal Pictures, i-1945

Emuva ngaphambi kokuba sinqume intambo, sazibuza ukuthi mhlawumbe ibhola legalufu lalilahlekelwa yini uthando lwabo (kanye nezilaleli) ngenxa yokungcola okukhulu. Ngemuva kwalokho, sinebhola lezinyawo ezinhlanu, ezinye zebhola, ibhola lezinyawo neziteshi ze-NASCAR, kanye neziteshi ezimbili zegalofu esitokisini sethu esikhulu futhi akuwona wonke umuntu owayengumdlali wezemidlalo ... kwesokudla?

Kulungile, i-Super Bowl (thanda izikhangiso) futhi ukuphela komsila weTiger Woods ukuza ukuwina umncintiswano omkhulu emva kokupela kwe-spell eyomile iminyaka emihlanu kwakudonsa amakhulu kodwa ngaphandle kwalokho, hhayi okuningi.

Ku-IBC, kwavuselelwa injabulo ngokusakazwa kwezemidlalo futhi kuphila amathuba wezindaba, ngenxa yokukhula okusheshayo kwe-IP-Based OTT ukubukwa.

I-Futbol, ​​ibhola, i-baseball, ibhola lezinkinobho bekuhlale kunendawo efudumele ezinhliziyweni zezintambo zenethiwekhi ngoba ake sivume, beze kulezi zikhangiso ezinkulu kakhulu futhi bangaphezu kwesabelo sabo esihle sama-eyeballs.

I-Game Rehash - Ngenkathi ingxoxo yamanzi epholile manje yanamuhla yomdlalo wokugcina noma umcimbi wangolokugcina noma okwenzekayo, manje kusengcono isikhathi sokuxoxa ngomncintiswano bese uphinde ulayishe le midlalo.

Kwabe sekukhona i-PPV ekhokhelwa ama-ultra (inkokhelo ngayinye) enobungozi obukhulu, ubuciko obude obuxubene nemiboniso yokulwa.

Kodwa ezemidlalo ezifana nokulingana, ukugwedla, uthango, ikhilikithi, i-lacrosse, i-skateboarding, i-drone / i-hotrod racing, kanye nezemidlalo ye-niche basala ukuzibophezela ku-YouTube. Noma, uma benenhlanhla, ukuba bafakwe emtatsheni we-ESPN +, Hulu Live noma we-Amazon wokubuka.

Kodwa ngokusho kuka-Allan McLennan, oyiPhini eliPhezulu lePADEM Media Group, amaqembu, amalunga, amanethiwekhi we-TV, amafemu edijithali nabadlali ngokwabo bathola izindlela ezintsha zokuxhuma nabalandeli emhlabeni wonke nge-OTT.

"Kwenziwe kahle, ukusakaza phezu kwe-IP kubonisa ukhetho olusha oluphawulekayo lwe-MVPD ngokubenza bakwazi ukunikeza izinto zevidiyo ngqo kulabo abalaleli," kusho uMclennan. "Ibahlinzeka ngamathuba engeziwe okuthola imali; futhi okubaluleke nakakhulu, ubuhlobo bamakhasimende obuseduze.

"Abaxhasi bemicimbi, amaqembu nabagijimi bangagxila ekunikezeni okuhlangenwe nakho okuhle kunazo zonke okungenzeka kube ngokwezomnotho," wagcizelela. "Ngesikhathi esifanayo, izixazululo ezintsha zinganciphisa imisebenzi engekho emthethweni yokuthengisa okuqukethwe okuphansi.

"Ubuchwepheshe buye bukhula, futhi okuningi kusetshenziselwa okwamanje," waqhubeka. "Ukusakaza okuqukethwe kwezemidlalo ngaphezu kwe-IP kungaba ngcono kakhulu, kufaka hlangana futhi ngezindlela eziningi kubambe iqhaza ngaphezu kwe-TV eyedlule. Ukuqokwa kwe-TV kunomlando wonyaka we-50; futhi eminyakeni embalwa nje, ukulethwa okusekelwe nge-IP sekuvele kushukumisela phezulu esikhwameni ukunikeza lokho ababukeli abafunayo - bukhoma ukuzibandakanya kunoma yimuphi isikrini noma idivayisi engayithanda. Isihluthulelo sizobe sisethula futhi siyihambise ngendlela evumelana nabalandeli ngenkathi bengayidideli ngenxa yezinketho. "

Ngokukhiqizwa kwezindleko eziphansi kanye nokukwazi ukusabalalisa okuthuthukisiwe, kunesithakazelo esisha ku-Sports ne-eSports sifinyelela ababukeli abazinikezele nezilaleli eziqhubekayo.

Futhi ngoba ngamunye unezilaleli ezifihliwe kahle (ngisho nalokho okwakungemidlalo ye-niche), basesikhundleni sokuhlinzeka ngokubaluleka kwabanikeli abasha futhi ezimweni eziningi, ukusekelwa kwezikhangiso (okungukuthi, imali engenayo).

Ad Shift - Lapho abathengi behamba, kunjalo nabathengisi. Ngokuqhubekayo, ukumaketha kushintshe okuqukethwe okumele kutholakale kubantu ezikrini zabo zeselula ezidinga izindlela ezintsha nokusebenzisana ukuthatha amehlo ababukeli.

Kungani?

Umbiko osanda kutholakala u-Limelight wathola ukuthi amaphesenti angu-60 wabathengi bomhlaba angathanda ukubuka (futhi akhokhele) ezemidlalo ku-intanethi uma angaqinisekiswa ukukujabulela esikrinini sokuzikhethela ngaphandle kokubuka ukulibazisa, ukuphazamiseka noma ezinye izinkinga.

Amaphuzu avelele:

  • Ababhalisi bekhamera bakhokhela izinsizakalo eziningi zokusakaza kunezintambo zokusika. Ingaphezulu kwengxenye (amaphesenti angu-59) ubhalisele okungenani ividiyo eyodwa ku-intanethi (VOD) yesevisi.
  • Abhalisile abashayeli bekhamera bafaka i-TV yendabuko ngevidiyo e-intanethi, bakhokhela isilinganiso sezinsiza zokusakaza ze-1.2, kanti abhalisile abangabhekeli bekhebula bakhokha insizakalo ye-0.7.
  • Izinkulungwane zeminyaka ziholela ekushintsheni komhlaba wonke kwividiyo e-intanethi. Abaphendule iminyaka yobudala be-18-35 babukele ividiyo engaphezulu kakhulu kunokusakazwa. Izinkulungwane zeminyaka ezincane (yobudala be-18-25) zibuke amahora ayisishiyagalolunye-imizuzu engu-13 yevidiyo ye-intanethi masonto onke, kuqhathaniswa namahora ayisithupha, imizuzu ye-11 ye-TV yendabuko. Amaphesenti angu-15 ezinkulungwane zeminyaka amasha asebenzisa amahora angaphezulu kwe-20 ngesonto ebukela ividiyo e-intanethi.
  • Abathengi bazokhansela inkonzo yabo ngenxa yokwanda kwamanani. Ingaphezulu kwengxenye (amaphesenti angu-55) wabathengi bomhlaba wonke athi ukwanda kwamanani kuyisizathu esiyinhloko sokukhansela isevisi ye-SVOD. Cishe isigamu (amaphesenti angu-46) inothi efanayo nokubhaliselwa kwekhebula.
  • Izindawo zokubukwa ku-intanethi kabanzi ezweni. Ababukeli basePhilippines babukela ividiyo enhle kunazo zonke emahoreni ayisishiyagalombili, imizuzu ye-46 ngesonto ngalinye, ilandelwa eduze ne-India ne-United States cishe amahora angu-8 nesigamu sokubuka isonto ngalinye. I-Germany inezinga eliphansi kakhulu lokubukwa kwamavidiyo ku-intanethi emahoreni amahlanu, imizuzu emibili.

NgokukaMcLennan, ukusebenzisana kwezemidlalo nokuvumelanisa okuhambisanayo (amadivaysi amaningi) yizinye zezigaba ezikhula ngokushesha kunazo zonke emithonjeni yokusakaza.

Ngenxa yokutholakala kwama-CDN okuqinisekisiwe (amanethiwekhi okulethwa kokuqukethwe) futhi ngoba i-intanethi ne-Wi-Fi zivamile, amaqembu amasha wezemidlalo amasha acabangela ukusungula iziteshi zabo ezenzakalweni, ukubukeka komlando kanye nokubukwa ngemuva kokubukwa nomhlanganyeli uhlobo oluqinile lokuqukethwe.

Amapulatifomu Wokuthumela

I-Bandwidth ye-OTT - Ukuhlangabezana nezifiso eziguqukayo zabathengi kusukela ekuqeshweni kwe-TV kuya ku-OTT ukubukwa, i-ATSC kanye SMPTE ithuthukise izinga elisha elizoletha okuqukethwe kwevidiyo ngokuphumelelayo nangokwengeziwe nge-DTC. Ukuthungatha abathengi abaningi be-mobile, ama-telcos athuthukise i-5G ezohlinzeka ngokusebenza okungcono komkhawulokudonsa ukubuka ngezinhlelo zedatha zabasebenzisi kanye ne-Wi-Fi.

HD, I-UHD, ividiyo ye-4K / HDR nemidlalo isivele isakazwa nsuku zonke ngemiphumela emihle kakhulu.

Ngaphezu kwalokho, uMcLennan, omunye wabantu bokuqala e-OTT nasezindaweni zokuhlela ezifunayo, wathi, "SMPTE(Society of Motion Picture & Engineer Television) uye wenza umsebenzi omuhle wokuqinisa iKomidi le-ATSC (i-Advanced Television Systems Committee) izinga le-3.0 elungiselelwe ukusakazwa ngesikhathi esisodwa futhi ngokuletha ngokubukela izigidi zabantu.

"Abathuthukisi be-5G benze umsebenzi omuhle kakhulu wokuqeda izinga labo futhi," wanezela. "Bobabili, banganikeza abaninikhaya nabathengi ukuthi babuke kanjani, ikakhulukazi imidlalo yabo.

Esikhathini se-2018 Mobile World Congress (MWC), i-telcos isanda kumemezela ukuthi iyoba nobuchwepheshe be-5G esetshenziselwa izimakethe ze-50. Eqinisweni, uVerizon wavula izimakethe ezine kule nyanga edlule futhi Samsung ukubikezela ukuthi amaphesenti angu-10 + wezimakethe zomhlaba wonke angaba yi-5G-enikwe amandla yi-2020.

"Laba bobabili bazohlinzeka ngesiteji esiqinile sokusakazwa kwe-ultra-high-speed," kusho uMclennan.

"USinclair, Pearl kanye nabasakazeli abaningi emhlabeni wonke sebevele basebenzise isevisi ye-ATSC ngemiphumela emihle nokuningi okuhleliwe ukukhishwa kulo nyaka nonyaka." uthe

I-Latency

Ukushayeka Kweqhwa - Ngokufinyeleleka cishe kwezwe lonke kwi-intanethi kanye namanethiwekhi weselula ukukhulisa ngokushesha nokuthuthukiswa, abathengi bangakwazi ukujabulela ukuzijabulisa okujulile, okucebile, izindaba nezemidlalo ngaphandle kwesondo lokufa lokufa elibuhlungu.

Izikhathi ezingekho, isondo elibhebhezelayo elibhebhezelayo, izwi elingavumelananga nesenzo, okuqukethwe kokufika kwemizuzwana engu-1-5 kusikrini somunye umuntu ngaphambi kokuthi ubone ukuthi bekuyingxenye yenselelo enkulu ebhekene nemboni yevidiyo yokusakaza - latency.

Okunciphisa i-latency, okungcono okuhlangenwe nakho kobukeli, kunelisekile kakhulu ikhasimende futhi cishe umculi wezemidlalo uzochofoza noma ashintshe amasevisi.

Wonke ama-CDN nama-hardware / abahlinzeki be-software agxile ekuzameni ukuletha ukusebenza kwe-ultra-low (eduze kwe-zero) kokusebenza kwesikhathi HD, Okuqukethwe kwe-UHD ne-4K / HDR.

Benza njalo futhi ngokuthembekile ... futhi nobuchwepheshe obusha, buzobe ngcono nakakhulu!

Ukuthuthukiswa kwe-Codec - Kunezithuthukisi eziningana ezenziwe ukuvula ubuchwepheshe bekhodididi / ikhodidididi yomthombo kanye neziqukathi zalo ukunika amandla ukusabalalisa kwe-OTA yevidiyo ephakeme kakhulu kufaka phakathi imicimbi yezemidlalo ye-4K / HDR kanye nomkhawulokudonsa womunye umsebenzi wokusakaza, wokubuka nokuxoxa.

Izixazululo ze-encoding ye-State-of-the-art, ikakhulukazi izixazululo ezifana ne-V-Nova kanye ne-Bitmovin, i-ATME nabanye, sezivele zisetshenziselwa ukusekela amafomethi wevidiyo wezemidlalo njenge HD, I-Ultra HD I-4K, ne-360 VR.

Zisekela i-HLS (Ukusakaza okubukhoma kwe-HTTP), I-HEVC (Ukusebenza Okuphezulu Kwevidiyo Ye-Coding) ne-MPEG-DASH (Dynamic Adaptive Streaming phezu kwe-HTTP).

Zonke zazo zithuthukisiwe ngamaphikiseli we-HDR amasha aphezulu, asithembele, kusho ukubukwa kombulali kunoma iyiphi isikrini).

Umgomo - ulethe isipiliyoni sezinga lokusakaza kuwo onke amadivayisi ahlinzekiwe nge-IP bese uqhuba amazinga ajulile wokubandakanya abathengi bukhoma. Izixazululo ezifana ne-Net Insight's Sye zenza kube lula ukujabulela imisebenzi ye-cross-device - umcimbi esikrinini esikhulu, ukuvala okusheshayo / ingemuva ku-2nd isikrini nokuthumela imiyalezo / ukuthumela umbhalo nge-3rd isikrini ngesikhathi esifanayo.

Audio

I-Multitask - Ngesikhathi "umdlalo omkhulu" usengabonwa esikrinini se-TV, ababukeli baqhubeka besebenzisa ezinye izikrini zabo ukuze babelane ngolwazi / ulwazi mayelana nesenzo futhi babukele ukubukwa okuhlukile kanye nokuvala abahlanganyeli. Okuqukethwe okucebile kwandisa inani kumthengi we-franchise neqembu ngalinye.

I-Woody Woodhall, umongameli we-Allied Post, wangena kimi eminyakeni eminingana edlule ukuthi ithrekhi yomsindo wefilimu ibaluleke kakhulu, futhi ingaphansi, isici sokudala sefilimu enkulu.

Kungenzeka ukuthi kubaluleke nakakhulu kubantu abafuna ngempela ukungena ngokuphelele emdlalweni wabo wezemidlalo.

Yamukela, ingxenye engcono kakhulu yezemidlalo yomsindo noma ngabe izwa i-hitback ye-linebacker, i-swish ye-futbol enetheni, i-thunk ye-racket emelene nebhola le-tennis, ukuxhuma kwezimoto ezimbili ze-NASCAR noma inkulumo ye-trash LeBron noDraymond.

Ngaphandle komsindo, lo mdlalo wawuzoba ... uyazishaya!

Kungakhathaliseki ukuthi i-Dolby Atmos noma i-codec ye-generic yomsindo, yiyona HD, UHD, 3D noma umsindo ozwakalayo ogcina "emdlalweni."

Ingxenye Eyingozi YeMdlalo

I-Piracy - Ukunikezwa okungavumelekile, ukusabalalisa okungemthetho kwemicimbi yezemidlalo nemisebenzi kubiza ama-franchises ezemidlalo, imicimbi namaqembu okungenani i-$ 9B minyaka yonke. Ngaphezu kwalokho, amasayithi e-pirate abuye ahlinzeke ababukeli bawo bengeze izici ezifana ne-malware nobunikazi bokungena.

Ingxenye embi kunazo zonke yokusakaza kwezemidlalo (nokuqukethwe kwevidiyo) yi-piracy.

INdebe Yomhlaba Yebhola le-Soccer eRussia yayinezimpuphu ze-2,637 ze-pirate ze-Facebook, YouTube, Twitch, ne-Periscope. Kube khona ukubuka okungu-30M kanye nemifudlana ye-3,653 yomgqa we-France-Croatia enezingaphezu kuka-60M ukubukwa.

Leyo "shrinkage" (yokusungulwa kwezinto ezishayayo) kubiza i-FIFA nalabo abanamalungelo okuphepha ngokomthetho!

Yebo, abanikazi bamalungelo bangabonisa ngokucacile abenzi bokungena ngaphansi kwekheli le-IP, kodwa imithethonqubo ifuna abanikazi be-copyright ukuba bathumele izaziso kumawebhusayithi, bacele ukuba banciphise amavidiyo ahlaselayo.

Ngempela?

Ngenhlanhla, kunamathuluzi afana nalawa aqaliswe yi-NAGRA enesitoreji esinamandla sokuphepha futhi angakwazi ukuvikela ababukeli bezemidlalo nabanikazi bokuqukethwe ngaphambi kokuba kudingeke ukuthethwa kwecala.

"Abadlali bezemidlalo abavamile bangase bacabange ukuthi lesi sigameko sinobugebengu obungenacala," UMclennan wathi, "Kodwa lokhu akulungile kumazinga amaningana.

Ubusela - Amasayithi e-Pirate ahlinzeke ngokubuka okungekho izindleko noma "ukukhululeka" kwezenzo zemidlalo kusukela eNdebe yoMhlaba, US Open, Super Bowl, Rose Bowl ngisho nemincintiswano esikoleni esiphakeme; ngokuvamile ngekhwalithi encane nokuthembeka kunabanikazi, abaxhasi abafuna ukuletha.

"Abantu abangaqapheli ukuthi basengozini enkulu kakhulu ngokujabulela imidlalo ephikisiwe," UMclennan ugcizelele. "Imifudlana engekho emthethweni ihlanganisa 'izici ezengeziwe' njenge-malware, izikhangiso ze-cybertheft nezinye izenzo zobugebengu ezingenza umcimbi ongezansi wemidlalo ungabiza."

Ukutholakala komhlaba wonke kwe-bandwidth nobuchwepheshe kwenza ukuthunyelwa okusheshayo kokuqukethwe kwekhwalithi ephezulu njengemidlalo engabonwa kunoma yisiphi isikrini ngesikhathi sangempela noma lapho kulungele umculi wezintandokazi.

Ngokuqhubekayo, ama-franchise ezemidlalo, abaxhasi kanye nabagijimi banamathuluzi nezixazululo eziguquguqukayo ezitholakalayo ukuletha imicimbi yendawo, yesifunda, yezwe kanye nezendawo emithengweni enobungane kakhulu.

Sibhekile kakade ukuthi abalandeli bezemidlalo bebelokhu bezamukela izinhlelo zokusakazwa bukhoma futhi bahlanganyele kakhulu, ababukeli abahlanganyele.

Futhi okuhlangenwe nakho kwezemidlalo okujulile, okujulile okuqhubekayo okuqhubekayo kunikezwa ngokuqondile kubathengi.

Ukusakaza kwezemidlalo kwezemidlalo emikhulu, emincane ne-niche kunamathuba okuba nokwakha izwi elihlukile lomkhiqizo futhi uphendule kubalandeli ababukeli noma ababukeli abavamile.

Ngokusakaza kwe-digital ye-OTT, ababukeli bangayithola kalula ngokuqukethwe okwandayo kokuqukethwe okukhawulelwe ukucabanga komphakathi-uma nje bengenzi kube nzima.

Khona-ke, wonke umuntu uyanqoba!

Akekho ofuna ababukeli bebukeli ukuba baphinde babuyele imiyalo kubo njengoba uLou enza kuBud, "Okufanayo nawe! Same njengowe! Ngiphonsa ibhola ku-Who. Noma ubani ophonsa ibhola futhi umfana ugijimela okwesibini. Ubani oqoqa ibhola bese eliphonsa kuLokho. Yini ewuphonsa ku-Angazi. Angiyazi Uwuphonsa emuva Kusasa, ukudlala kathathu. Omunye umfana uvuka futhi ushaya ibhola elide elibhekela ku-Because. Kungani? Angazi! Uphezu kwesithathu futhi angikunikeli i-darn! "


Qaphela

Andy Marken

uMongameli at Marken Communications
U-Andy ungumnikazi kanye noMongameli weMarken Communications Inc. Umxhumanisi Wokukhangisa Nokuxhumana, esendaweni yaseSan Francisco ngo-Agasti 1977 kuya ku-Present.Marken Communications iyinhlangano esebenzayo egcwele ukugxila ekuhleleni ibhizinisi / ukuhweba, ukubeka isikhundla, ukuthuthukiswa, nokuxhumana . I-ejensi yonyaka we-30 iye yabandakanyeka ngokubanzi kwemisebenzi yenkampani nokukhangisa. Okuhlangenwe nakho kubandakanya ukuhlelwa kwamasu nokuhweba ngamakhamera kanye ne-Inthanethi namafemu okufaka i-AT & T ne-CERFnet kanye nokugcinwa, ukuphathwa kwesitoreji nezixazululo zevidiyo namafemu kuhlanganise ne-Philips, i-InterVideo, i-Ulead, i-OWC, i-NewerTech, i-Sonic, i-Corel, i-Matsushita, i-Pinnacle, i-Dazzle , I-Cyberlink, i-Mountain Computer, i-Nikon, iPlasmon, i-NTI, i-ADS Tech, i-Verbatim, i-Mitsubishi ne-Panasonic.
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