Ikhaya » Izindaba » INdaba kaDavid Orr ne-Cramer-Krasselt Tackle Fire kanye ne-Ice for Rain-X

INdaba kaDavid Orr ne-Cramer-Krasselt Tackle Fire kanye ne-Ice for Rain-X


Qaphela

U-CHICAGO- INdaba kaDavid Orr kanye ne-agency Cramer-Krasselt bafaka ama-wipers esiphezulu emvivinyweni ukuhlolwa okuqhamuka endaweni entsha ye-rain-X. Esikhangisweni, i-Rain-X Silicone AdvantEdge i-wiper blades ihlanganiswa okokuqala emigqonyeni enkulu yeqhwa bese ixubana ngamagesi anamandla amakhulu. Njengoba amanzi nezinhlanzi zeqhwa kancane kancane zehla emaceleni, i-voiceover iphawula ukuthi uma "ingasinda kulezi zimo, ngokucacile zizohlala ezakho."

U-Orr wabeka futhi wadubula ukubonakaliswa okuphawulekayo ngokuphelele ngokusebenzisa izindlela ezisebenzayo. Uthole inkampani ye-Chicago eqenjini ukufaka ama-blade ebhodini le-350-ice. Wabe esenqatshelwe ibheyili ngamaketanga, azungezwe yi-jets jets. "Ngasebenza nomgibeli omkhulu futhi senza izivivinyo eziningi ukuze sinqume ubuhlobo obufanele phakathi kwamabhlokhi weqhwa nodonga lomlilo," kukhumbula i-Orr.

Ukuboniswa akukona kuphela okuthakazelisayo, kuvezwe kahle. Izinto esazisebenzisayo zihlanganisa i-aluminium e-brushed nensimbi engenalutho, ebonisa ukukhanya kahle, "kusho u-Orr. "Kubonakala kuhle futhi kusize ukunikeza ukuzwa kwesayensi yokuhlola."

I-Orr emotion injected ku-demo ngokuphatha ama-blades afana ne-gladiators. "Lapho ngiphatha ukwelashwa, ngibhekisela emaceleni njengamaqhawe ethu," kuchaza. "Benza ukuthi babonakale, bahamba ngecala bese beqala ukuphumelela. Sidlale nalo mbono ngezindlela ezihlukahlukene. Izibhamu ezisejetsheni zegesi, ngokwesibonelo, zibukeka sengathi zinamazinyo, zenza ukubonakala kwezilwane ezidla inyama. "

Umqondo, owadalwa umlingani we-Rain-X osebenza isikhathi eside wenkampani iCramam-Krasselt, uguqula umkhiqizo abantu abaningi abawuthatha kalula ezintweni zombili ezibalulekile futhi ezinhle. "Kuyinselele ukukhombisa inani eliphezulu lohlobo lomkhiqizo ngendlela eqondayo," kusho uT Todd Stone, umqondisi omkhulu wokudala eCramer-Krasselt. "Kodwa umqondo wethu, ngokubulawa kukaDaily and STORY, uhlanganisa ubuciko nobuciko ngendlela ebonisa ukusebenza kwamacala"

INDABA imelelwa e-East Coast ngu-Ilene Silberman (212) 794-9030; EMidwest nge-Amy McIntyre (312) 550-2554, eningizimu-mpumalanga noMiller + Associates, (954) 563-6004; ENingizimu-ntshonalanga nge-Gossip !, (214) 288-2813 nase-West Coast nguYvette Lubinsky, (310) 827-2626.

Ukuze uthole ukwaziswa okwengeziwe, vakashela Www.storyco.tv/

credits

Izihloko: Fire & Ice

Umthengi: Imvula-X

Isikhungo: I-Cramer-Krasselt. I-Todd Stone, uMqondisi Wobunjiniyela Omkhulu; Sandy DerHovsepian, uMqondisi Wobumbano Ohlangene; UMaxx Valenti, uMqondisi Wezobuciko Abakhulu.

Ukukhiqizwa: INDABA. UDavid Orr, uMqondisi; UMark Androw; UMongameli / Umkhiqizi Omkhulu; Cliff Grant, uMkhiqizi oPhethe.


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