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KHQ-TV Supercharges Digital Video with FUEL, Bitcentral’s Linear on Demand Streaming Solution


Qaphela

Several months ago I wrote an article on I-Bitcentral, the dominant provider of news production systems known for their efficient media workflows and their highly anticipated FUELTM digital platform solution. FUEL empowers and enables TV stations and content providers to open up new revenue streams by giving viewers the choice to watch a newscast from the beginning any time they want, personalized to their viewing preferences on their TV, phone, tablet or computer. FUEL helps overcome the lack of monetization on YouTube, Facebook and the like by teasing content on social media and monetizing it on a broadcaster-controlled platform. This is a long overdue game changer for broadcasters and media companies because FUEL gives them the right tools, the right products and the right analytics to better monetize their content and advertising across all platforms. With that said, I have been waiting for an early adopter win to validate the technology and my prediction. Luckily, I didn’t have to wait long and I-Bitcentral akazange adumaze.

Cowles Broadcasting’s KHQ in Spokane, WA, has recently integrated I-Bitcentral’s FUEL digital platform into their newsroom workflow. KHQ needed an easy path to generate new digital revenue utilizing their existing assets that would increase viewer engagement, thus creating more advertising avails. After their due diligence in researching technology options, KHQ turned to I-Bitcentral to take advantage of FUEL’s Linear on DemandTM streaming channel functionality and automation, which seamlessly delivers stories across all devices and digital platforms personalized to each viewer.

“We are incredibly excited about integrating this transformative platform that figures to forever alter the media landscape,” said Neal Boling, Cowles station executive. “We look forward to seeing how much FUEL can maximize new digital revenue using our existing assets. It’s time that digital ad dollars stay with the content owners, and FUEL is doing that for us,” added Boling. Mr. Boling presented at last month’s News Technology Summit discussing his station’s successful shift to FUEL’s digital-first integrated workflow, server-side streaming engine for live newscasts, and delivering content the way it’s consumed for an immediate audience consumption, replacing on-air ads with targeted digital ads.

Fred Fourcher, I-Bitcentral’s founder and CEO remarked that the company was excited to see KHQ benefiting from FUEL’s comprehensive feature set. “Cowles is a great match for FUEL because of their multiple stations and desire to take advantage of and expand digital content across their enterprise,” continued Fourcher. “FUEL provides a personalized viewing experience as engaging as TV, resulting in longer viewing duration, which increases monetization of our customers’ online video content.”

After almost two decades of TV stations being online, broadcasters are only achieving a fraction of the online ad revenue they could potentially capture. FUEL is turning that around with its simple-to-deploy, end-to-end workflow that makes it easy to “spin up personalized channels” – which combined with a great viewing experience is resulting in initial 4X viewer duration times. Bottom line for TV stations is longer viewing times, more ads, and more revenue. Not a bad win-win scenario.


Qaphela
Curtis Chan

Curtis Chan

U-Curtis Chan unguMengameli kanye noMphathi wezokuPhatha kanye noMphathi wezakhamuzi ezimbili zezinkampani eziphezulu ze-Brand Marketing and Public Relations izinkampani, i-CHAN & ASSOCIATES ne-COGNITIVE IMPACT, abathengi babo abavela ku-Global Fortune 500 kuya ekuqaleni kwezimali zokuqalisa imali.

Izinsizakalo ze-ejenti zakhe, ezingaphezu kwekhulu leminyaka yezine, ziye zasiza ekuqhakambiseni izinkampani zokukhula kanye nezinkampani zokukhula ezibonakalayo ezibonakalayo, okuholela ekuthengeni noma i-IPO, ngokulinganisa okuphelele kwe $ 2.0 Billion.

UMnu Chan uyisomabhizinisi oyinhloko, u-philanthropist, umbhali kanye nomngameli wezingelosi. Udlale izinyathelo eziphezulu eziphezulu ekusizeni ukuphayona futhi asebenzise ubuchwepheshe bomculo obudijithali bezobuchwepheshe bezedijithali zokuqopha, ukusabalalisa, ama-cinematic and post post industries. Ubuye wadlala indima ebalulekile yokuphatha ekusizeni ukuthuthukisa nokuthengisa ubuchwepheshe bokugcina idatha. Isizinda sakhe esiyinkimbinkimbi sichitha iminyaka engamashumi amane eqhubekayo ekusebenzeni, ukuthuthukiswa kwebhizinisi, ubunjiniyela kanye nokuthengisa / ukumaketha kwezobuchwepheshe bezokwazisa, abezindaba kanye nokuzijabulisa, ukugcinwa kanye nokuxhumana, nezinye izimboni zobuchwepheshe obuphezulu.

Ungumeluleki osebenzayo kanye nomeluleki ophezulu kunkampani eziningi ezisungulwe neziqalile, umhlaziyi wezimakethe / ubuchwepheshe, futhi unamava eminyaka emithathu ekuthuthukiseni umkhiqizo, ukubonisana nokuphathwa, ukuguqulwa kwamabhizinisi, ukukhangisa okubuciko kanye nobuhlobo bomphakathi.

Isiqu se-California Polytechnic State University (Cal Poly), iSan Luis Obispo; UMnumzane Chan uguga umnyaka wakhe we-12th njengeBhodi loMqondisi we-Fullerton College Foundation futhi owamukela umklomelo weMongameli we-2017 for Service Outstanding eBusiness; Unyaka we-17th njenge-Entrepreneur-in-Residence kanye nomeluleki we-Small Business Institute eCalifornia State University i-Fullerton kanye nama-incubators. Ukwengeza, uyilungu levolontiya ye-DECA (i-Delta Epsilon Chi ne-Distributive Education Clubs of America); umeluleki we-College of Engineering's Global Waste Research Institute kanye neCent For Innovation no-Entrepreneurship, uCal Poly, uSan Luis Obispo kanye nelungu loMongameli Green and Gold Society. Ukukhathazeka ngokukhathalela esibhedlela, wayengumongameli weBhodi owedlule we-Healing Hearts Association; futhi isikhulumi esivele sisezingeni eliphezulu ezinkulumweni eziningi zezinga le-MBA neDokotela. Uhambise futhi ushicilele amaphepha e-30 emhlabeni jikelele, unobhala-bhubi bezincwadi, ilungu leBhodi le-Editorial le-Society of Motion Picture and Television Engineers, Umhleli Omkhulu we-Broadcast Beat ne-AV Beat Magazines, uMhleli oPhezulu we-Computer Technology Review, futhi i-Contributing Editor ebonakalayo njalo kumabhuku amaningi e-US nakwamanye amazwe okuhweba iminyaka engaphezu kwe-30.

Buka amasevisi we-Impact Cognitive at www.cognitiveimpact.com. I-Curtis ingafinyelelwa kuyo [Email protected]; Ihhovisi: (714) 447-4993 noma [Email protected]
Curtis Chan