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Ubuntu namaphrofayela: UDan Rayburn


Qaphela

UDan Rayburn

I-Broadcast Beat's "2019 I-NAB Bonisa New York Profiles ”uchungechunge lwezingxoxo nezingcweti ezivelele embonini yezokukhiqiza ezizobe zibamba iqhaza kuzo I-NAB Bonisa INew York (Oct. 16-17, 2019).

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UDan Rayburn ngokuvamile uthathwa njengesazi esikhulu embonini yezokusakaza ekusakazeni imidiya kanye nevidiyo ese-inthanethi. Muva nje ngithole ithuba lokuxoxisana noRayburn, futhi okuhlangenwe nakho kwakho bekuyisifundo sokuhlukumezeka embonini yokusakaza nekusasa layo.

Ukuqala kokuxoxisana, uRayburn ulungise umbono wami wokuthi uzobe eseqalile ukusakaza. Wachaza: “Angiqhamanga embonini yezokusakaza, kepha ngimboni yokulungisa amakhompyutha, futhi ngaqala ngobuchwepheshe bezokusakaza ngengozi. Ngemuva kokujoyina ezempi, ngaphuma ngaba ngunjiniyela wohlelo oqinisekisiwe wemikhiqizo ye-Apple. Ngaba nesibopho sokuya esizeni kumakhasimende e-NYC ukulungisa i-Apple esekwe nge-Apple eyayigunyazwe yi-Apple. Cishe ngasikhathi sinye, e1995, u-Apple waxhasa umcimbi obizwa ngeMacintosh New York Music Festival [bona isithombe ngenhla], obekusethulo lwami lokuqala Multimedia kuwebhu. Umcimbi ububandakanya amakilabhu angaba yishumi nantathu e-NYC edonsa ngendlebe ukufaka umculo kungakapheli izinsuku eziningi ku-web. Ku-1996, ngamamodemu we-14.4 asakazekile futhi asakaza ubuchwepheshe bemidiya kusuka Ama-RealNetworks-Iba ne-Progressive Networks-ekwazi ukukhiqiza ukusakazwa komsindo eduze kwesikhathi sangempela, umcimbi ukhule waba yimicikilisho ecishe ibe yishumi nambili, usakaza izingqimba ze-300 ngesikhathi sezinsuku ze-5. Lokho kwakuyisingeniso sami sokuqala ngomqondo wokuletha okuqukethwe kwesikhathi sangempela kubasebenzisi kuwebhu, futhi ngacabanga ukuthi kuyikusasa lomculo. Ngakho-ke ngiyekile ukulungisa i-Apple gear futhi ngasiza ekutholeni inkampani ekhiqiza i-webcasting ebukhoma. ”

“Njenganoma yiliphi ibhizinisi, izinhloso nezinselelo ziyaguquka ngokuhamba kwesikhathi, ngokusekelwe kubashayeli bemakethe nasekuvinjelweni. Ngenkathi ngisungula i-Live On Line, ividiyo yayingekho, akekho no-Broadband, futhi bekungekho imikhiqizo eshalofini kanye nezinsizakalo ezinika amandla ukusakazwa kwewebhu. Kwakuwubuciko nekhono lokukwazi ukusakaza bukhoma kwi-web futhi likuhlanganise konke ndawonye. Namuhla, akekho umuntu ocabanga ngempela ngakho njengoba ubuchwepheshe buhle kakhulu, bungabizi, futhi busetshenziswa kalula. Nge-Globalbix, leyo yayisenkathini yesikhathi ye-1998-2002 lapho ividiyo yaqhuma ngempela kuwebhu, abantu abaningi baqala ukuthola ukuxhumana kwe-DSL, futhi ukusakazwa kwevidiyo kwaqala ngempela. Nge UkusakazaMedia.com, leyo kwakuyinkampani yezindaba, ngakho-ke inhloso yayikhona nje ukufundisa imakethe. Inselelo njalo ukuqiniseka ukuthi uyazi ukuthi yini imisebenzi edingwa ngumkhakha, ukuthi bafuna ulwazi lwabathengi nokuthi hlobo luni lokuqukethwe lubaluleke kakhulu kubo. ”

Okwamanje, kufanele ngivume ukuthi imibuzo eminingi eyalandela engibuze uRayburn imayelana nezici zokusakazwa engangifuna ukwazi ngazo. Isibonelo, ngimbuze ukuthi ukusakaza kuzogcina kunqande ukusakazwa kwendabuko. "Umuntu akahluli omunye," uphendule wathi, "Bayazincoma omunye komunye. Zombili izindlela zokuthumela ividiyo kubasebenzisi zizoba khona. Imayelana nokusebenzisa ubuchwepheshe obulungile ukuletha ividiyo elungile, kumsebenzisi ofanele, kudivayisi efanele, ngekhwalithi efanele yesipiliyoni. Ngobunye ubuchwepheshe ngokuvamile abuhlanguli omunye. Umbono wokufakwa esikhundleni okuhlongozwayo uhlala ukhanga ukwedlula iqiniso lesisombululo esisetshenziswayo. ”

Ngakhululeka lapho ngifunda ukuthi, yize engomunye wabagqugquzeli abakhulu bezokusakaza, uRayburn akathengi enganekwaneni yokuthi ukusakazwa kuzogcina kususe imithombo yezindaba phakathi kwe-aficionados yefilimu yakudala ne-TV. Impela, lapho ngimbuza ukuthi ngabe lezi zimo ezimbili zizoqhubeka yini zibekhona, impendulo kaRayburn yayingathandeki. “Impela. Abathengi banezidingo ezahlukahlukene futhi bathanda ekukhetheni kokuqukethwe nokuthi bakusebenzisa kanjani. Kwabanye, bafuna imidiya engokwenyama futhi inikezela ngekhwalithi enhle kakhulu. Abanye bangakujabulela ukuhweba ngekhwalithi elula. Futhi amamodeli webhizinisi ahlukile kwe-free (AVOD), okubhaliselwe (SVOD), akhokhela ukuqasha, akhokhela ukuba ngumnikazi (ukulanda kwedijithali) nabezindaba zangokwenyama. Akunasayizi owodwa olingana nabo bonke abathengi futhi ukukhetha kuyinto enhle. ”

Ngibe sengibuza uRayburn ukuthi ngabe ubona noma yiziphi izinkampani ezintsha ezinikeza izithangami zokusakazwa okuphezulu kakhulu, njengeNetflix, i-Amazon Prime, neHulu, noma yimuphi umncintiswano onzima ngokuzayo. "Uma uthi 'ukuncintisana,' izinsiza eziningi empeleni aziqhudelani. Abanye basakazwa bukhoma, abanye bafuna nje, kanti bobabili bobabili. Abanye bagxile kakhulu kokuqukethwe ngumndeni, abanye kokuqhamuka kanti abanye okubhekiswe kubo kwezemidlalo. Kepha okumele bayiqaphele nakanjani i-Disney +, i-Apple TV +, NBC, I-HBO Max, neQuibi. Bonke banamaphakethi ajulile, amadola amakhulu okuthengisa abangawasebenzisa nezindlela eziningi zokuphakamisa izinsiza zabo. ”

Ngikhuluma ngokuthembisa abasanda kufika embonini yokusakazwa, ngibuze uRayburn ukuthi yini acabanga ukuthi angamathuba empumelelo yezinsizakalo ezizayo ezisakazwayo ezakhiwa ngabakwaDisney kanye neWarner Brothers, nokuthi uma iWarner Brothers ingakugwema ukwehluleka kwensiza yabo ye-Warners Instant Archives. "Lokho akusikho ukuqhathaniswa okuhle phakathi kwezinsizakalo," wangitshela. “Insizakalo Yezokugcinwa Kwama-Instant Archive bekungumxube wamafilimu, imibukiso ye-TV, nama-movie enziwa-we-TV akhishwe kumtapo wezincwadi weWarner Brothers. Kwakungewona amakhasimende amasha okuqukethwe ayekufuna, futhi kutholakala kuphela kuRoku nasezipheqululini. I-Warner manje isinge-AT&T futhi insizakalo entsha ebizwa nge-HBO Max izofaka amahora we-10,000 wokuqukethwe kwe-premium. Yokwethulwa entwasahlobo ye-2020, futhi okwamanje asazi amanani entengo, kepha insizakalo, njengoba ixhaswa yi-AT&T nokuqukethwe kwe-HBO, kuzoba nabathengi bokuqukethwe abazofuna ukukubuka. ”

Ngokuphathelene nalokho okuye kwaba yisiko e I-NAB Bonisa futhi I-NAB Bonisa ENew York, uRayburn uzobe ethula i- “yokusakaza ingqungquthela” ngazo zombili izinsuku zomcimbi oluzayo luka-Okthoba. “Ngiqale ubambiswano lwami neNAB ukukhiqiza amaSwing Summits amasha emibukisweni yawo eLas Vegas naseNew York City e2018. Umbukiso unezikhulumi ze-100 ngaphezulu kwezinsuku ezimbili ngamathrekhi amabili futhi unohlu olukhulu lwezikhulumi nabethuli abanjenge-CBS, i-Amazon, iHulu, NBC, I-WarnerMedia / HBO, i-Sling TV, i-FOX Sports, i-Disney, i-NFL njll. Umsebenzi wami ukukhiqiza okuqukethwe okuhle ukusiza ukufundisa, ukwazisa kanye nokunika amandla abasakazi, abashicileli, amapulatifomu we-OTT, abakhangisi nabanye ngamamodeli wokwenza imali nobuchwepheshe be-OTT.

"Imali engenayo ye-Global OTT izofinyelela ku- $ 129 billion ku-2023. Noma ngabe ngokukhangisa (AVOD), okwenziwayo (i-TVOD), noma okubhaliselwe (i-SVOD), ukukhetha inketho yokwenza imali kahle nokufunda ukuthi ungayisebenzisa kanjani ngempumelelo kusetshenziswa imishini eminingi, i-ecosystem eqhutshwa yiwebhu iyinselele. Lo mbukiso ufundisa ababekhona ukuthi bangakwazi kanjani ukwenza imali ngokuthenga ngokuthe ngqo kubathengi (i-DTC) bese bezwa ukuthi ezinye zezinkampani ezinkulu emhlabeni zenza kanjani umtapo wezincwadi zabo zevidiyo nokwakha ubudlelwano bomkhiqizo namakhasimende abo. Ngasikhathi sinye, abathengi balindela ikhwalithi yevidiyo engcono kakhulu kumadivayisi abo naku-TV noma kuphi, nganoma yisiphi isikhathi. Amapulatifomu e-OTT nabasakazo bayaqhubeka nokuphonswa inselelo futhi ngokuqhubekayo basebenza ngokuphuma kwevidiyo yabo ukunikeza ababukeli babo umuzwa ongcono kakhulu wokubuka. Ngakho-ke sidingida konke abadinga ukukwazi ngokuqukethwe kokupakisha, ama-transcoding, ukuphathwa kwabezindaba, ukudlala kabusha, njll., Bonke ochwepheshe abahamba phambili kwezimboni. ”

Ngaphetha ingxoxo yami noRayburn ngokumbuza ukuthi yini amacebo akhe ngekusasa. Impendulo yakhe yaveza isimo sakhe esihle. “Umsebenzi wami ukwabelana ngemininingwane, makube kubhulogi lami, mathupha emibukisweni, namalungu emidiya, kuma-TV enza izingxoxo nokunye, ngakho-ke, ngaso sonke isikhathi ngihlala ngizama ukuqaphela amathuba adlula emkhondweni wami ongivumelayo kimi ukukwenza ngendlela engcono. Kungakho ngibhala inombolo yami yocingo ekhasini lekhaya le-blog yami (i-917-523-4562), futhi ngiphendula zonke izingcingo. Ngeke wazi ukuthi uzokhuluma nobani, ukuthi yimaphi amathuba avelayo, noma izindlela ongasiza ngazo ukusiza abanye, okuzobe kusiza imboni yonke ikhule. ”


Qaphela
Doug Krentzlin

Doug Krentzlin

Umlobi at Broadcast Beat
U-Doug Krentzlin ungumlingisi, umlobi, nefilimu & isazi-mlando se-TV esihlala eSilver Spring, MD kanye namakati akhe uPherher no-Miss Kitty.
Doug Krentzlin

Okuthunyelwe kwakamuva nguDoug Krentzlin (bona konke)