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Thola Okwakho: Futhi Ikwazisa Ngomkhankaso We-Mesmerizing 360 Brand Campaign Ye-WEBTOON


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I-ejensi yokudala Futhi Inkampani usanda kwenza umkhankaso we-360 we I-WEBTOON, iplatifomu yamahlaya enkulu kunazo zonke emhlabeni enabafundi nsuku zonke abangaphezulu kwezigidi ze-10. Zenzelwe ukukhulisa ubukhona bomkhiqizo waseKorea emakethe yase-US, umkhankaso uqokonyiswa yi: 60 anthem indawo yezemidlalo nokusakaza. Ngaphezu kwalokho, Futhi Inkampani ikhiqize okutholakalayo okubhaliwe, OOH, kwedijithali nakwezenhlalo.

I-WEBTOON inika abalandeli bencwadi yamahlaya nabaculi iplatifomu enembile yokwakha, ukushicilela kanye nokwabelana ngamahlaya okuqala. Iqhutshwe ukukhiqizwa kwe-buzz kuyo yonke insizakalo yabasebenzisi abasha nabakhona ngokufanayo, Futhi Inkampani igxile emkhankasweni othi "Thola Okwakho" kumathuluzi anamandla okuxoxa izindaba weWEBTOON, ngenkathi igubha umphakathi ohlukahlukene, omkhulu owukhuthazayo: abasebenzisi bangafinyelela izinkulungwane zezindaba ku- noma uluphi uhlobo kusuka ezinhlakeni zabaculi - nganoma yisiphi isikhathi, noma kuphi, futhi mahhala ku-iOS naku-Android.

Itholwe njengesizinda sawo wonke umkhankaso, indawo yengoma, eholwa nguMathe Hoffman we-HB Films, ithwebula ikhwalithi ye-premium ye-WEBTOON kanye nesipiliyoni sokudlulisa esikunikezayo. Ucezu lwe-cinematic luqala ngomqondo wowesifazane osemusha sketchpad ngaphambi kokuphambukiswa ezweni lezincwadi zamahlaya, njengoba iwebhu yababukeli idonswa endabeni yakhe ngohlelo lokusebenza leselula leWEBTOON.

"Besifuna ukwenza ukuthi iculo libukeke lifisa futhi linesinema ngangokunokwenzeka ukuze siveze amathuba angenakuphakama asinikezwa yingxenyekazi ye-WEBTOON - ngabe ungumqambi noma umlingisi wencwadi yamahlaya ufuna ukuthola into entsha," kusho uMqondisi weNkampani uJoshua Joshua USmith. "Sithole ukuthi okugcina kuhlanganisa umphakathi waseWEBTOON uthando olwabelwana ngezindaba ezinhle, ngakho-ke sigxile emkhankasweni kulowo muzwa ojwayelekile wokuntywiliselwa endabeni ethokozisayo - lapho umhlaba uwela futhi ukulesi sikhathi esebiwe, noma uthatha noma yini ongayithola. ”

Futhi Abadansi beNkampani basebenzise abadansi njengabasebenzisi beWEBTOON bathuthela emhlabeni wamahlaya, bazuze ngokuhlanganiswa kwemiphumela yekhamera ne-VFX. UHoffman no-DP uDavid G. Wilson badubule abaculi esikrinini esiluhlaza ngekhamera yeBolt, eyenzelwe ukuhamba ngesivinini esikhulu kakhulu. I-Electric Theatre Collective yalethwa ukusiza ukusiza umhlaba ophupha ngomqondo ofanele, ngomculo ophefumulelwe wohambo lomgwaqo oqanjwe nguBeacon Street ukuze ugcizelele uhambo lwengqondo.

Lapho isiqeshana sevidiyo siqediwe, iNkampani yahlanganisa ubuciko kusuka endaweni leyo kanye ne-photoshoot nobunikazi bomkhiqizo obumangalisayo be-WEBTOON ukuletha umkhankaso ovumelanayo wokuphrinta, i-OOH, idijithali, nowezenhlalo. Lokhu kufaka phakathi ukuvela komkhiqizo onophawu lwe-3D lwe-logo lomkhankaso. Ngokusho kukaSmith, And Company kanye ne-WEBTOON bakhethe ukugcina imiyalezo elula ngomshini ukuvumela ababukeli ukuthi bacule, futhi benze ababukeli bazenzele imibono yabo, bedlala isiqubulo somkhankaso esithi "Thola Okwakho".

"Siyathanda ukudala imikhankaso ephelele, eqondile kuya kumkhiqizo ehlanganisa isu lethu lomkhiqizo, ukwakha, kanye ukukhiqiza ifilimu, ”Kuphetha uSmith. "Siyazazi izinselelo zomkhankaso wokufuna ukuvelela onjengalona, ​​ikakhulukazi uhlobo lomsebenzisi olugxile ku-WEBTOON, olwakhiwe endaweni yonke yababukeli abanomdlandla abangakwazi ukuxhuma amachashazi. Ngokujabulisayo, besithembe ngokuphelele amaklayenti, futhi okubaluleke kakhulu, imibono yabo emihle nokuqonda kwabo ukwenza umkhankaso ozojabulisa futhi uhlanganyele nabalandeli bezincwadi zamahlaya. ”

Iklayenti: WEBTOONON

Isikhungo: Nenkampani
Umqondisi Wokudala: UJoshua Smith
Umkhiqizi: URichelle Rothermich
Abaqondisi Bobuciko: Ann Mon, Phillip Schorr
Inkampani Yezokukhiqiza: Amafilimu we-HB
Umqondisi: Matt Hoffman
Umqondisi Wezithombe: UDavid G. Wilson
Umkhiqizi Ophethe: UJohn Beveridge
Umkhiqizi: Brad English
Umklami Wokukhiqiza: UJordani Ferrer
Inkampani ye-VFX ne-Postproduction: I-Electric Theatre Iqoqo
Umkhiqizi: USabrina Harrison
Umphathi we-VFX: UJoshua Guillaume
Abasizi be-2D: U-Andrew Siner, Ujala Saini
Abaculi beCG: UCorinne DeOrsay, uGreg Gutkin
Isihleli: UBrian Raess
Umbali: Nick Sanders
Usizo Lombala: U-Ale Amato
Umculo / Idizayini yomsindo: I-Studios yaseBeacon Street
Abaqambi: U-Andrew Feltenstein, uJohn Nau
Umkhiqizi Ophezulu: Leslie DiLullo
Umqambi Womsindo / Umhlanganisi: URommel Molina
Umsizi Wokuxuba: Mike Mike
Umkhiqizi Omkhulu we-SD / Mix: Kate Vadnais
Mayelana Nenkampani:
Futhi Inkampani i e-Los AngelesI-ejensi yokuqamba esekwe ngokusebenzisana nenhlanganisela ecebile yendlela yokuphila entsha nemikhiqizo yokuzijabulisa. Ukusuka kwecebo lokudala nemikhankaso ephelele yokuphrinta, amaphrojekthi wedijithali, ezenhlalo, nezinyathelo, umsebenzi wethu usekwe ekuqondeni, umthelela, ubuchwepheshe bokuqamba, nokwazisa ngokuxoxa izindaba okuhle.

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